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Ubiquiti revamps its logo for 2023, with a new simplified look

Brand new logo retains some elements from before, but much simpler now

Ubiquiti has today updated its official logo for the first time is what it around ten years. Credit to Cody from Mactelecom Networks who spotted the change earlier today. The new logo follows the current trends of simple logos and does away with a lot of the detail from the outgoing version, the block pattern has also been moved from the left hand side to the right hand side. The outgoing version was designed by Ralph Pato, who has a detailed post regarding the changes they made.

2023 UI Logo

As of writing, the new logo can be seen across all the social media channels Ubiquiti runs, with the header images showing some UniFi 6 APs with the new logo photoshopped on top. It'll likely be some time before it is rolled out to products as the supply chain filters through. Ubiquiti has also revamped the iconic UniFi logo at the same time, which can now be found on store.ui.com.

New UI Twitter header

What do you think about the new Ubiquiti logo, is it too simple or just right? Let us know on Twitter at @hostifi_net or on Mastodon.

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